Marantz future, built on heroes of the past
In 1960, Paul Simon, Neil Diamond and Lou Reed were New York's most exciting young
artists. The computer mouse, etch a sketch, countertop microwave oven and the audio
cassette had just been invented. Thanks to the efforts of guitar hero Les Paul,
multitrack recording had become standard for both consumption and recording. His
company, Ampex, had created the eight-track studio recorder, enabling people to
record instruments separately and mix them into one cohesive composition, and so
music lovers were looking for technologies that could accurately reproduce those
Since 1953, Saul Marantz had been developing a series of amplifiers from his home in
Kew Gardens, Queens. having found success with his audio consolette, Saul evolved
the product into the model 1, which, with a great deal of tinkering became the model 2,
and so on, until in 1960 he released the model 9, a groundbreaking new amplifier.
In the model 9’s instruction manual it says,
“The precision and ruggedness of its internal and external
construction speaks for itself – it is of a quality which will assure its
owner the utmost in reliability… Two Model 9 amplifiers will provide
the very finest stereophonic performance.”
Using EL34 tubes, this ultra-linear parallel push-pull design produced 70 watts of
power, a significant accomplishment for its time. The increased power resulted, in part,
from the strong rivalry with McIntosh, whose power amplifiers (at the time) were
generally more muscular than comparable Marantz models. It’s worth noting that the
Model 9 can also be set in triode operation for even better sound at lower wattage.
In addition to its high power, the Model 9 reached new cosmetic horizons thanks to a
bias meter centered on the front panel and a drop-down front panel door that
concealed adjustments and connections. Until then, Marantz products had been more
industrial-looking devices designed to be hidden away, but Saul was coming to realise
that the audiophile was as equally as concerned about interior design, and that highend
audio equipment was something that should be put on display.
Mid-century design and architecture is one of the most significant design movements
to date. It was during this period that folks began to care more about how their homes
looked, and indeed about how their music sounded. Bauhaus had infiltrated New York,
while designers like Eames, Bertoia, Saarinen, Wright, and Le Corbusier were creating
aspirational products and places. The Model 9 was designed to align with, and perhaps
accentuate, such sought-after statement pieces, and the certain lifestyle they
Yet the Model 9 was more than just a looker. It was one of the first amplifiers to use a
meter and knob to perform different test functions (at gain zero). It is equipped with
trimmers to adjust the bias of every output tube, but also to set AC and DC balance,
which was of course incredibly convenient for the user at that time as it meant that no
scope or other testing equipment was needed. And such was the amplifier’s smooth
control and stability of power, NASA famously customized the Model 9 for use in the
Apollo Space Program.
Meanwhile, the “porthole” power meter – in addition to allowing users to easily
compensate for different tube characteristics – extended the Marantz tradition of
integrating functionality with form, providing a trademark that is still used by Marantz
today. Again, it is Saul’s understanding of mid-century design that has meant the
porthole has stood the test of time. It is iconic today, as it was 60 years ago.
Like many products at the time, self assembly was required, partly in the interest of
keeping the price down. Each unit came with a manual, test card and schematic
diagram, as well as an accessory kit containing an assortment of screws and an Allen
key. The instruction manual goes on to say, “The Model 9 is remarkably cool in its
normal operation.” Admittedly it does then warn that any amplifier will become hot if
not allowed to freely dissipate itself into the surrounding air...
But still, it is remarkably cool.